Saturday, February 09, 2013

A fetish or a secret love... but it's not what you think!


(Thankyou http://primitive-art.deviantart.com)


I'm guilty of  a secret double romance. And their names are  Flipkart & Uread.

True, as is the nature of human beings, I did get pissed off with both my loves especially since they had this annoying habit of sending me my purchases one after the other and not as a single package as I had instructed. However, after a few words went flying about and I threatened both of them that I would find another website that knew how to follow a customer's precise instructions ( How I love the Internet!!), somehow everything just fell into place! So, in case you felt that customer service was long gone and buried 12 feet under, let me tell you that putting down your actual thoughts in a feedback form may just be the lacking magical touch.

Anyways. I used to wonder what people loved about sitting like dorks at their laptops and purchasing anything and everything from underwear to upholstery. Till, I painfully admitted to myself that even though I love book-stores, the soaring rates of books on the whole was making it just too difficult for a bookworm like me who loves to read and is on a mission to own the largest library (atleast in my colony!), to make this dream a reality. And that dangerous thought entered my brain- ' Could it be possible, that maybe I just may find the books I want at a discounted rate?' And that's how Uread.com came into my life.

There's something even more mesmerizing about surfing the site. I feel like a little girl lost in an actual world of books. One click and you can add a title to your wishlist, another click and it's in your purchase cart, a final click and it's on its way to your doorstep. What's there not to love? And since I have a problem of staying loyal to brands, I decided to check out Flipkart for myself. Yes, the fact that they had such cute ads on TV featuring little kids won my heart! And if Uread.com was Disney World, then Flipkart was half of America. Yes, hypocrite that I am, I used to giggle at the thought of people buying creams and hair- dryers and belts and bags and laptops on this site till I realized that the day was coming, when I too would be guilty of the same.

What is it about the power of online shopping that's such a magnetic force? Is it that one gets to be lazy and shop at the same time? Is it because Uread doesnt care if I haven't brushed my teeth or that I'm looking at new releases in my last night's nightie? Or is that one actually gets to look at so many brands all under one roof without having to shop at multiple places? I think it's probably a weird sense of power in a way, at least for me.

And as with all things that secretly radiate a spell of power, I find that of late I spend almost every day with both these loves of mine. I simply enjoy going through all the titles on display and adding them to my wishlists. And I have more than 40 titles in each wishlist that I would love to add to my library someday. No, I can't afford to buy them right now, but someday if I do win the lottery or find a treasure chest of green notes, at least I won't have any trouble thinking about where I should spend it !! Seeing my wishlist gives me something higher to aim for, and I'm thinking of what I can do to earn a bit more so that I still have my eye-sight when my library becomes a reality. But for now, online book surfing is a secret love that doesn't look like it's going to go away anytime soon. After all, it would be termed cruel on my part to dump both my new loves, wouldn't it?

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